01 / Navigation
From parallel entry points to an initial selection by ritual, followed by filtering.
RAIKORA REIMAGINES / 01 / BEAUTY · EDITORIAL COMMERCE
An exploration of everyday ritual through texture, light and carefully chosen objects.
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A CURATED EDIT
Open an image and build your selection.
Products and names are illustrative concepts.
3 concepts shown
PALETTE / TEXTURE / RHYTHM
This proposal takes the brand’s sensory world and organizes it around a ritual. Large imagery, layered information and a considered edit before the full catalogue.
The images illustrate the art direction. They are not photographs of the brand’s products.
REDESIGN STUDY / RAIKORA STUDIO
From parallel entry points to an initial selection by ritual, followed by filtering.
Large compositions, warm tones and editorial serif typography. Contrast draws attention to useful actions.
Filters, quick details and a temporary selection. Visitors explore without losing context.
Starting point: official website of Aēsop ↗, reviewed on 9 September 2026. An independent design exploration, with no commission, affiliation or commercial results attributed to the brand.
A direction for your store ↗