01 / Define the offer
Make the product, audience and main message clear. Separate verified features from creative interpretations. Choose one primary action for the visitor.
02 / Build a core image set
Cover recognition, detail, context and message. Keep lighting and colour coherent while giving each image a distinct role. Do not create volume before agreeing the direction.
03 / Add motion deliberately
Start with approved keyframes and a simple storyboard. Keep the action achievable and review the exported sequence for continuity, captions and product fidelity.
04 / Connect the destination
The landing page should continue the promise of the ad. Give the visitor product information, relevant evidence, clear delivery or service details and an understandable next step.
05 / Prepare the test
Label variations by the question they address. Separate creative quality checks from campaign performance measurement. Record the offer, audience and placement alongside the asset.
06 / Keep an asset library
Store approved versions with clear names, ratios and usage notes. Retain source references and consolidated feedback so the next production cycle can build on real decisions.