A completed brief
A fictional peach cosmetic jar, a clear launch objective and a defined asset set.
FREE DOWNLOAD / FIELD NOTES 03
One product.
One direction.
One campaign.
A practical, ten-page guide built around one fictional skincare launch. Follow the decisions, then complete the worksheet for your own product.
10 pages · English · No email required
An image plan
Packaging, detail, context and announcement. Four frames with distinct jobs.
A motion plan
A 15-second storyboard built from the same direction, with practical checks.
A useful handoff
Feedback examples, a six-file delivery plan and a reusable brief worksheet.
THE NEXT CHAPTER
Make your brand
impossible to overlook.
Send the product, the ambition and the deadline.
We’ll define the direction and the deliverables.