Strategy / FIELD NOTES
The brief is the first creative decision.
Seven decisions that make a campaign easier to commission, produce and approve.
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Better decisions.
Better creative.
Practical notes from the RAIKORA approach to image, motion and digital design.
6 articles
Motion / FIELD NOTES
A product film in fifteen seconds.
A simple sequence with a purpose for every shot.
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People / FIELD NOTES
Virtual talent. Clear intent.
How to use fictional characters without inventing a customer’s experience.
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Design / FIELD NOTES
Colour should direct attention.
Give each colour a role before adding another one.
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Strategy / FIELD NOTES
Every variation needs a question.
Create a testing set that teaches you something.
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Production / FIELD NOTES
The details that earn a second look.
A practical review of shape, material, labels and continuity.
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