Start with the product
The site identity and the campaign palette have different jobs. RAIKORA uses obsidian, mineral white and an ember accent to organize the studio experience. A product campaign may need a completely different palette. Keeping the product colour accurate is more important than forcing every photograph into the studio colours.
Assign roles
Choose a foundation, a readable text colour, a quiet secondary tone and a clear action accent. Use the accent consistently on the next step. If every heading, border and icon competes at full intensity, the visitor has to work harder to identify what matters.
Light changes colour perception
A gold object photographed in a warm room can lose detail if every surrounding surface is also yellow. Introduce controlled neutral areas and darker values so the metal retains its shape. Review the object against its reference under consistent viewing conditions.
Check contrast in context
Review body text, small labels, input borders, hover states and keyboard focus. Do not rely on colour alone to communicate a selected filter: include a label and a visible state change. Images behind text require particular care because contrast changes across the frame.
Keep a simple system
Record the palette with its role and intended use. Avoid creating a new accent for each section. Let imagery bring variety while navigation stays predictable. Colour supports meaning through context and consistency; it is not a universal promise that a specific hue will make someone trust or buy.
Put the method to work: read the Creative Playbook or discuss a project.